Yoga Participation On the Rise

Posted: December 11, 2012 in Business, news

A new study from the Yoga journal finds that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study. This makes yoga one of the fastest growing sports in the country, with an estimated market size of $10.3 billion a year. In addition, the study found that 44.4 percent of Americans call themselves “aspirational yogis”—people who are interested in trying yoga. This makes a huge market for retailers in the country.


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