Venture Sports Teams up with GU Energy Labs

Posted: January 18, 2013 in Business, New Products, news


We are very happy to announce Venture Sports has been named the agency of record for GU Energy Labs in the Southeast. Venture Sports’ mission is to increase market share for GU as the original energy gel brand in the independent outdoor, run specialty and sporting goods specialty retail distribution channels.

From 1991 until today, athletes the world over have come to the same conclusion: GU works. The Berkeley-based sports nutrition company started with the original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU Electrolyte Brew was launched as the perfect hydration companion to GU Energy Gel. 2008 saw the introduction of Roctane Ultra Endurance Energy Gel, followed by Chomps Energy Chews and GU Recovery Brew in 2009. Every product is formulated to further GU’s mission: to help athletes go faster and longer than ever before.

Venture Sports will manage all aspects of sales and grassroots marketing for GU with a team of three dedicated sales reps focused on independent running, independent outdoor and sports specialty retailers.


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