About Venture Sports Group

Venture Sports Group is a full service sales and marketing agency for the southeast. We focus primarily on the specialty outdoor, specialty run, and active lifestyle markets. When we start working with a brand we treat it as if it were our own – managing every aspect of sales and marketing on a local level. We handle the traditional sales agency duties – taking orders, clinics, workshops, etc… but we also help our retailers boost sell-through by building a presence for the brand through a variety of different venues. We use social media, email marketing, public relations and good old face-to-face conversations. We are the boots on the ground.

We are well-versed in talking to a variety of different channels. Today’s consumer shops in specialty stores, online, in the mall and just about anywhere else you can imagine. Venture Sports Group can take your brand into the channels where your customers shop. Your customers do not limit themselves to one channel, and your sales agency shouldn’t either.

The team at Venture Sports Group brings years of experience in sales management, brand development and territory coverage–while maintaining a retailer-centric sales focus. We understand the tenets of quality distribution, key product differentiation and strategic planning and execution.  A wealth of footwear and apparel expertise combined with technical savvy and product knowledge makes Venture Sports, Inc. the ideal sales agency to represent your brand.

Who We Are

IMG_2871Al Tunstall,a 30-year veteran of the athletic footwear and apparel industry, is the principal of Venture Sports, Inc.  Throughout his career, Al and his sales teams have won numerous “Sales Agency of the Year” awards and individual rep awards while representing major sporting goods brands.  A passion for running and the outdoors has led Al and his team of sales professionals to re-launch the agency–with a special emphasis on brands that appeal to the outdoor athlete and running enthusiast.

Al can be reached at Al@VentureSportsGroup.com

img_2543Kris Versteegen has spent over fifteen years in the outdoor industry. He started his career in retail and quickly became an outdoor journalist. He has written for Outdoor Business, The OR Show Daily, Rock & Ice, and Sporting Goods Business. In 2007, he moved into marketing, sales and business development. He has done work for brands like La Sportiva, Sierra Designs, eVent Fabrics, and Osprey. When he’s not on the road, Kris is usually spending time with his wife and daughter. he also enjoys cycling, climbing and trail running in and around his hometown of Bristol, VA.

Kris can be reached at Kris@VentureSportsGroup.com

newheadshotRoger Jones has many years of experience in the Footwear Business beginning with The Athlete’s Foot and Reebok International. He went on to represent Rockport, Teva, Ugg, and Merrell Performance.

Roger continues to run for fun and fitness since his days as a Sub 4 Minute Miler, SEC Champion and competitive Road Racer. In fact, Roger’s record time in the 1500 meters still holds today as one of Auburn University’s “Top Marks.”

Roger can be reached at Roger@VentureSportsGroup.com


Corey Tunstall an avid runner and outdoor enthusiast, joined the Venture Sports Group in Spring 2014 and manages a host of accounts in Florida and the Caribbean. He is based in South Florida and works diligently to manage and drive the HOKA ONE ONE and Ahnu footwear sales efforts.

In the past few years, he has run the Disney World Marathon and dozens of other running events—from half marathons to 10K races–throughout the state. Corey is a graduate of the University of North Carolina at Chapel Hill where he majored in International Studies and French.

Corey can be reached at Corey@VentureSportsGroup.com

Syd Bio Pic

Sydney Frontz has always considered running and the outdoors a vital part of her life. She started in the industry as a Fleet Feet Sports Fit Specialist and then went on to represent HOKA ONE ONE and Ahnu as a Field Service Representative. She recently  joined the Venture Sports Group in Summer 2015. Based in Columbia, SC, Sydney is
an avid runner and an outdoor lover who graduated from the University of South Carolina with an Exercise Science degree.
When she is not traveling, she enjoys running with her favorite training partner—Sophie the Weimaraner. While she enjoys running all distances on any terrain, the marathon is her ultimate favorite race having completed the Boston Marathon. And of course, she adores Gamecoock Football.
Sydney can be reached at Sydney@VentureSportsGroup.com

shelby profile pic Shelby Bishop has been involved in the outdoor industry since 2004. She has owned and operated her own shop, managed employees, implemented marketing and merchandising tools, and has been a lead buyer. She is based in Carrboro, NC, and her passions for staying active in the outdoors include paddle boarding, hiking, camping, and fitness. She has a degree in art therapy from Converse College, and continues to surround herself with art and create as well.

Shelby has recently joined Venture Sports Group as an inside account specialist and administrative coordinator to be sure that each of our accounts is serviced with excellence and premium support from each brand that we represent.

Shelby can be reached at Shelby@venturesportsgroup.com