Posts Tagged ‘CSR’

We are certainly proud to be a part of Ahnu footwear, especially when we hear news like this. For Spring ’11, Ahnu will donate $5 from the sale of every women’s Numentum™ performance shoes to the Breast Cancer Fund. The program will raise up to $100,000 for the Breast Cancer Fund, the leading organization working to identify and eliminate the environmental causes of breast cancer. When the new Spring ‘11 collection debuts at retail in January of 2011, every consumer purchasing Ahnu performance shoes will be joining the brand in its prevention mission.

Ahnu has already contributed more than $10,000 to the Breast Cancer Fund through the Plus 3 Network, a social network that connecting people with corporate sponsors and worthwhile causes on a lasting journey of personal fitness and charitable giving. Ahnu chose the Breast Cancer Fund as one of its causes last year, and expects to donate a total of $20,000 before the end of 2010.

In addition to the donation, a full-retail marketing program will support Ahnu’s prevention mission to include a gift-with-purchase Klean Kanteen, updated product packaging and Breast Cancer Fund informational booklets, in-store graphics and a national public relations and social media program.