Posts Tagged ‘Expo West’

In the late 1990s, Art Eggertsen, a natural food chef and snowboard fanatic, was living, working and playing at Utah’s famous Snowbird Ski Resort. As a natural chef advocating health and good nutrition, Art quickly built a strong reputation and became known as the local “Food Coach.”

One day while hitting the slopes, Art found himself absolutely starving. He searched his pack only to find bland-tasting, rock-hard energy bars, which he’d sooner chuck to a squirrel than force down his throat. Determined not to let another day of fresh powder go to waste due to hunger, Art took things into his own hands. He needed a better bar – one that not only tastes great, but packs a substantial nutritional punch. He went to his kitchen and started experimenting. He shared each new bar he created, and there were many, with his food-coaching clients. Soon they were begging for more. One thing led to another, and before long, PROBAR was born.

Venture Sports is representing PROBAR in the Southeast starting at the EORA Primary Show on August  16-18.

Check out the latest from Art – The Halo PROBAR – which won “Best of Show” from Vegetarian times at the Natural Foods Expo West.